Trentham Garden Centre is the newest and largest addition to the Blue Diamond Group. Trentham displays a huge range of both indoor and outdoor living products as well as more traditional plants and gardening products. Group buying power allows customers to be spoilt by the choice and competitive pricing. Click here to go to the Centre's own website.
Restaurant of the Year – National Garden Centre & Retail Awards 2006
Finalist in the large (£5m +) garden centre category – National Garden Centre & Retail Awards 2006
Winner of Horticulture Week Magazine Award – Retail Outlet of the Year
“The achievements at Trentham have been nothing short of magnificent”
Horticulture Week Awards judge.
In October 2005, the Trentham Garden Centre was awarded the prize for best garden retail outlet that was part of a chain or multiple group that most impressed the judges.
Today’s retail environment offers two main routes to success. A company should either be aggressively price driven or it should create an environment that appeals to the potential customer’s aspirations.
Blue Diamond’s objective with Trentham Garden Centre, in Stoke-on-Trent, was to design and operate a very large garden centre adopting the aspirational strategy. Its Italian flavour reflects the magnificent £100 million redevelopment of the adjoining Trentham gardens. Adopting high levels of design and the creation of restaurant facilities outside the garden centre were important to Blue Diamond’s strategy to attract a broad range of customers. But plants remain the most important element in the retail strategy.
The Trentham project has created awareness in the local community of the Trentham gardens. For years the 400ha estate had been in decline due to failure of the previous owners.
Blue Diamond believes that Trentham Garden Centre, with its unique features and high standards, has set new targets for the garden centre industry.
